Trump Mobile Is Here: Eric Trump Unveils New MAGA-Branded Wireless Service, But Critics Sound the Alarm
In a surprising turn of events that blends tech, politics, and business, the Trump family has unveiled a new venture: a mobile phone service and smartphone brand called Trump Mobile, set to launch later this summer. Marketed as a patriotic alternative to mainstream wireless providers, the new service — formally called T1 Mobile — promises U.S.-built phones, domestic call centers, and unlimited 5G service. But beyond the glossy gold finishes and slogans etched in the devices, Trump Mobile is already raising eyebrows over potential ethical and regulatory issues.
The announcement came via Eric Trump, who is overseeing the new licensing effort under the Trump Organization. “Hard-working Americans deserve a wireless service that’s affordable, reflects their values, and delivers reliable quality they can count on,” Eric said in a press statement. At launch, Trump Mobile will offer a gold-colored smartphone for $499 and a monthly service plan dubbed The 47 Plan — a name clearly referencing Donald Trump’s status as the 45th president and current GOP frontrunner to become the 47th.
What’s in the Trump Mobile Package?
According to the company’s website, the T1 Phone won’t be manufactured by Trump Mobile itself, but will instead be produced by a third-party company. Still, the branding is distinctly Trumpian: the front of the phone bears the phrase “Make America Great”, while the back is stamped with an etched American flag. The monthly service — which costs $47.45 — includes unlimited data, free texting and calls, roadside assistance, and even access to a telehealth prescription service.
Despite being pitched as a value-driven offering, the T1 Mobile pricing places it in direct competition with major prepaid carriers and MVNOs. Trump Mobile will operate by leasing access to an existing 5G network — a common practice among smaller wireless brands — but hasn’t revealed which major carrier is behind its infrastructure.
Trump Mobile: Patriotic Business or Political Branding?
The timing and messaging around Trump Mobile are no accident. With Donald Trump actively campaigning for the presidency and continuing to lean heavily on his base’s loyalty, the phone service appears to be another attempt to monetize his political identity. The Trump Organization says it’s simply licensing the family name, minimizing its direct financial risk. However, the ethics of launching new branded ventures while Donald Trump remains a central figure in American politics continue to stir controversy.
This isn’t the first Trump-branded business to launch during or around a campaign. A previous attempt to court middle-class supporters with a hotel chain called American Idea flopped. Likewise, several international Trump real estate projects — particularly in Qatar and Vietnam — have raised concerns about whether Trump’s global business interests could influence foreign or domestic policy.
Concerns About Influence and Oversight
Consumer advocates and political watchdogs are sounding alarms about the blurred line between business and politics. The Federal Communications Commission (FCC), which regulates phone carriers and wireless spectrum, is already under scrutiny for appearing to target media companies critical of Trump. Now, questions are surfacing: Could Trump use government levers to benefit Trump Mobile or retaliate against its competitors?
Eric Trump emphasized that this new venture is about giving Americans a phone service that “reflects their values.” However, critics say that branding a phone with political ideology — especially one linked to a former president still heavily involved in national politics — opens the door to deeply partisan consumer behavior and potential misuse of federal power.
A Growing Trump Business Empire — Crypto Included
Trump Mobile isn’t the only business announcement making headlines. On the same day, Trump Media & Technology Group — the parent company of Truth Social — filed a registration statement with the Securities and Exchange Commission (SEC) for a new cryptocurrency ETF (exchange-traded fund). The ETF would invest 75% in Bitcoin and 25% in Ethereum, further entrenching the Trump brand in the booming digital assets market.
This comes after the Trump family launched a stablecoin in partnership with World Liberty Financial — a venture that, according to Trump’s recent financial disclosures, earned him over $57 million in 2024. From crypto coins to mobile phones, the Trump family’s business empire seems to be repositioning itself to dominate MAGA-aligned consumer markets.
Brand Power Tested by Past Failures
Despite the bold ambitions, the Trump brand isn’t bulletproof. Since Trump’s first term, the family name has been removed from properties in New York, Toronto, and Panama, with condo values underperforming local markets. The now-sold Trump International Hotel in Washington, D.C., failed to turn a profit, even as it became a hotspot for lobbyists and diplomats.
So while Trump Mobile may attract fervent supporters in the short term, expanding its customer base beyond the MAGA crowd will be a significant challenge. The product’s success will depend not only on the quality of the phone and service, but also on how well it balances ideology with value — a tightrope walk in today’s hyper-partisan America.
Final Thoughts
Trump Mobile is a bold move — one part brand extension, one part political play. Whether it will find success or fade like some previous Trump ventures remains to be seen. But one thing’s for sure: the former president and his family continue to blur the lines between politics, business, and personal gain, turning every product launch into a campaign event.