Only Kim Kardashian could attend one of the most exclusive, extravagant weddings of the decade and somehow make it all about her. The 44-year-old reality star, beauty mogul, and social media powerhouse is under fire after she used Jeff Bezos and Lauren Sánchez’s $20 million wedding as a backdrop for her own SKIMS bikini promotion, sending fans and critics into a full-blown frenzy.
Held on the stunning San Giorgio Maggiore island in Venice, Italy, the wedding was packed with A-list royalty — from Oprah and Leonardo DiCaprio to Tom Brady and Ivanka Trump. But while gospel choirs sang and opera performances filled the air, Kim was spotted doing what Kim does best: snapping selfies, staging photo shoots, and posting jaw-dropping content to her millions of followers.
“The Wedding of the Century”… or a Kardashian Content Shoot?
As the wedding buzzed with elegance and opulence, Kim turned heads by uploading racy bikini photos — not from a private shoot, but from inside the event weekend itself. Rocking an animal-print SKIMS swimsuit, she posed mid-celebration and casually dropped the post on social media, using the high-profile wedding weekend to launch yet another viral moment for her brand.
The move didn’t go unnoticed — or uncriticized.
“She’s at someone else’s wedding and turns it into a SKIMS campaign? Wild,” one social media user wrote.
“Why is she making Jeff Bezos’ wedding look like her own red carpet?” another added.
From Klassy to Controversial
While Kim is known for grabbing attention, this particular stunt struck a nerve. Online backlash included everything from mockery to genuine frustration. One critic called the stunt “peak attention-seeking,” while another tweeted, “Money can’t buy class, clearly.”
Some compared her look to Bianca Censori, the bold-dressing new wife of Kim’s ex-husband Kanye West, claiming Kim’s appearance was a form of “cosplaying Kanye’s current life.”
Others took issue with her fashion choices entirely, calling her out for “supporting problematic brands” while attending what many called a “climate nightmare event” dripping in excess.
“Kim Was the Content Queen”
Despite the backlash, some defended her, dubbing her the “content queen” who never misses an opportunity to stay relevant. After all, in the Kardashian world, everything — even a billionaire’s wedding — is an opportunity for branding.
“She came. She posed. She posted. That’s her job — and she does it better than anyone,” one fan wrote.
Still, critics argue there’s a time and place — and your friend’s once-in-a-lifetime wedding probably isn’t it.
Meanwhile, the Wedding Was Pure Luxury
While Kim’s antics stole headlines, the actual event was nothing short of spectacular. Guests were serenaded by live choirs, treated to performances by Matteo Bocelli, and dined in candlelit historic venues.
The bride, Lauren Sánchez, stunned in a $100,000 Daniel Roseberry couture gown, and the entire island was shut off for days to accommodate the couple’s lavish celebration.
It was meant to be a wedding for the ages — but Kim Kardashian’s bikini might be what people remember most.
Final Word
Whether you see it as savvy marketing or shameless self-promotion, Kim Kardashian once again proved she knows how to steal a headline — even when she’s just a guest.