Justin Bieber Cheers On Hailey Bieber After $1 Billion Rhode Skincare Deal: “The Smartest Thing I’ve Ever Done Was Marry Her”
Justin Bieber is celebrating a huge milestone in his wife Hailey Bieber’s entrepreneurial journey — and this one comes with a billion-dollar price tag.
On May 23, it was announced that Hailey had officially sold her skincare brand, Rhode, to e.l.f. Beauty for a jaw-dropping $1 billion. Though Hailey herself didn’t mention the figure in her Instagram post, The Wall Street Journal and Forbes confirmed the eye-popping valuation shortly after the news broke. The massive deal includes $600 million in cash, $200 million in e.l.f. stock, and a potential $200 million in future payouts based on Rhode’s continued growth.
It’s a major win for the 27-year-old founder — and Justin Bieber couldn’t be prouder.
A Billion-Dollar Beauty Empire Built in Just Three Years
Hailey launched Rhode in 2022 with a clear vision: to deliver high-quality, science-backed skincare with a minimalist approach. Since its debut, Rhode has carved out a niche for itself in the increasingly saturated beauty space. Known for its sleek packaging, affordable pricing, and hydration-focused formulas, the brand quickly became a fan favorite and garnered a cult following online.
“When I launched @rhode in 2022, I always had big dreams for the company,” Hailey shared on Instagram. “The most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally.”
Partnering with e.l.f. Beauty — a fast-growing beauty brand known for its commitment to innovation and affordability — felt like a natural next step. “They’re a like-minded disruptor with a vision to be a different kind of company,” she added. With the deal finalized, Hailey will continue to lead Rhode as its Chief Creative Officer and Head of Innovation, and she will also serve as a strategic advisor to e.l.f.
“I feel invigorated, excited and more ready than ever,” she wrote, thanking the Rhode team and community for their support. “This next chapter is going to be even more incredible together.”
Justin Bieber Shows His Support in True JB Fashion
In response to the big news, Justin Bieber gave Hailey a quiet but touching social media shoutout. On Instagram, he posted a stunning image of Hailey in a white power suit — the kind of confident, polished look befitting a newly minted billionaire. He also included a screenshot of her caption, letting her words and success speak for themselves.
For Justin, this isn’t just a celebration of his wife’s business triumph — it’s a recognition of her vision, hard work, and ability to build something meaningful from the ground up. Since Rhode’s launch, Justin has been a constant presence, cheering Hailey on at pop-ups, appearing with her at promotional events, and frequently posting words of encouragement online.
Back in February, he proudly shared photos from one of Rhode’s branded activations, writing: “Congrats baby on your beautiful @rhode pop up.”
From Model to Mogul
While Hailey Bieber first rose to fame as a model and member of the Baldwin family, she’s steadily built her own identity — and empire — through Rhode. The company’s runaway success, especially just three years after its launch, is a testament to her growing influence in the beauty and business worlds.
What sets Hailey apart is how hands-on she is. From conceptualizing product formulas to marketing strategies and aesthetic direction, she’s involved at every level of the brand. Her style and tone are infused throughout Rhode’s identity, from the “glazed donut” skin aesthetic to its thoughtfully curated product line.
With e.l.f. now backing the brand, Rhode’s future looks even brighter. Global expansion is on the horizon, and the possibility of branching into new beauty categories feels inevitable.
“The Smartest Thing I’ve Ever Done Was Marry Hailey”
Amid all the business headlines, there’s still the love story at the heart of it all. In a recent Vogue feature — which also marked Hailey’s appearance on the cover — Justin opened up about his feelings for his wife. “I’ve done a lot of dumb things in my life,” he admitted, “but the smartest thing I’ve ever done was marry Hailey.”
The couple, who tied the knot in 2018, have become one of pop culture’s most talked-about power duos. While Justin has taken a step back from the spotlight in recent years, he’s remained a supportive partner in Hailey’s ventures and personal evolution — including her new role as a mom.
In the same Vogue spread, Hailey got candid about motherhood and her life in the public eye. The Biebers welcomed their son, Jack Blues, in August, and though they’ve largely kept their parenting journey private, the magazine feature offered a rare glimpse into their growing family dynamic.
A Viral Caption and a Teachable Moment
Of course, no celebrity relationship is without its bumps. Around the time of the Vogue cover, Justin sparked mild controversy when he revealed in a now-deleted Instagram caption that he had once told Hailey she’d “never be on the cover of Vogue” during a particularly heated argument.
“Yikes, I know. So mean,” he wrote. “For some reason, because I felt so disrespected, I thought I gotta get even… I think as we mature we realize that we’re not helping anything by getting even.”
He later replaced the caption with a string of emojis, but the moment served as a raw and real look at the growing pains even the most famous couples experience. Rather than sparking major drama, the post became a moment of reflection for fans — a reminder that growth, forgiveness, and emotional maturity are vital in any long-term relationship.
What’s Next for Hailey and Rhode?
With this billion-dollar deal, Hailey Bieber has officially entered mogul status. Her role with e.l.f. will likely give her even more creative freedom, financial backing, and a platform to expand Rhode on a global scale. Whether that means new product lines, international rollouts, or tech-driven beauty innovation, one thing’s for sure: Hailey isn’t slowing down.
And as always, Justin is right there with her — supporting, celebrating, and occasionally goofing up along the way.
In a world where celebrity marriages often crumble under pressure, the Biebers continue to show up for one another in meaningful ways. Their dynamic, marked by mutual respect, shared values, and genuine support, is the real love story behind the billion-dollar beauty deal.