Fashion fans are not impressed with Kim Kardashian‘s latest fashion innovation.
The reality star’s brand recently introduced the Skims Ultimate Pierced Nipple Push-Up Bra.
The latest unexpected bra in her wildly popular collection offers the option to wear one or both piercings.
The $74 edgy push-up bra comes in three colors and features teardrop foam pads.
The promotional video described the bra as ‘The Ultimate Pierced Nipple Bar. Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the “Ooo” without the ouch!’
Kim originally launched the Ultimate Nipple Bra in 2023, which has fake nipples for a bra-free look and it immediately received a wait-list of 250,000 people.
Kim, 44, was spotted wearing the brand new bra in question on Sunday night in Los Angeles paired with a sheer black top that clung to her chest to show off the removable faux piercings.
While Kim appreciates her new creation, women on social media are a bit more critical of the design – with many calling out the high price point and aesthetic.
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Fashion fans are not impressed with Kim Kardashian’s latest fashion innovation – the reality star’s brand introduced the Skims Ultimate Pierced Nipple Push-Up Bra
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The $74 edgy push-up bra comes in three colors and features teardrop foam pads with piercings
After content creator Hannah Mellon shared a viral TikTok urging her followers to ‘just do the hot thing and get them done’ in her caption, they quickly weighed in with their own opinions on the controversial lingerie.
Hannah joked that her culture was not ‘your costume.’
Some said the push-up was perfect for people who couldn’t get actual piercings for a ‘medical reason’ or if they healed incorrectly.
However, some explained that ‘it’s probably cheaper to get them pierced than to buy the bra itself’ calling it a ‘weird idea.’
One woman explained she didn’t go through the pain of getting actual piercings just for a bra to come out offering the same exact look.
‘These bras look hideous in person, you can literally see the outline of the bra through shirts and that de-influenced me so fast,’ a commenter complained.
‘If you’re not brave enough to get them then you shouldn’t get to look like you have them,’ another woman said.
On Reddit, fashionistas were equally critical, saying it was just as bad as fake freckles.
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The promotional video described the bra as ‘The Ultimate Pierced Nipple Bar. Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the ‘Ooo’ without the ouch’
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View gallery
Skims released the Ultimate Nipple Push-Up Bra in October 2023 and they quickly sold-out, and a waiting list of 250,000 people eager to buy the undergarments followed
One woman said she doesn’t ‘get the point of a nipple bra if you wear a see through shirt that shows you are wearing a bra.’
‘So what do you do when someone expects you to have your nips pierced and you take your bra off and don’t?’ another person asked in the Reddit thread.
According to the official Skims description, the bra provides the ‘perfect fullness, enhanced shape, and authentic augmentation of the Ultimate Bra, now with a built-in raised nipple detail for a perky, braless look that makes a bold statement.’
It’s ‘made of a super soft sheen microfiber fabric, this first-of-its-kind solution features tapered foam pads for sexy, natural-looking lift and support.’
SKIMS Ultimate pierced nipple push-up bra$74
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SKIMS Ultimate nipple push-up bra $68
