The pop icon welcomes her third child, battles a major business setback and teases new music — all while managing the global brand that made her a billionaire.
Rihanna recently made headlines again — but this time it’s not only about her music. The Barbadian superstar celebrated the arrival of her third child with partner A$AP Rocky, welcomed baby daughter Rocki Irish Mayers on September 13, 2025. E! Online+2Harper’s BAZAAR+2 At the same time, her business empire is facing turbulence: luxury goods giant LVMH is reportedly exploring the sale of its 50 % stake in her makeup brand Fenty Beauty, raising questions about future valuation and stability. Reuters+1
Family first, music soon:
Rihanna and A$AP Rocky already share two sons — RZA and Riot — and now have their first daughter, solidifying a growing family. A source close to the pair says they’ve been “so happy” since welcoming Rocki. ELLE Meanwhile, Rihanna’s longtime fans are also eagerly awaiting her ninth studio album (“R9”), which she has promised will “be worth the wait.” People.com+1
Business shock-waves:
Despite stellar success in music and fashion, Rihanna faces a business challenge. LVMH is reported to assess a sale of its half of Fenty Beauty — a brand she co-founded in 2017 that generated an estimated US$450 million in net sales in 2024. Reuters+1 The move has sent shock-waves through the beauty world: what does this mean for Rihanna’s control, future earnings, and brand strategy?
Why this matters:
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Brand risk: A sale of the stake could reduce Rihanna’s influence, shift corporate control and affect long-term revenue from the Fenty brand.
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Music-business balance: While her commercial ventures may stumble, her musical return is still highly-anticipated — fans want ‘new’ Rihanna.
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Personal evolution: As a mother of three, Rihanna is at a new life stage — the narrative is shifting from chart-domination to branding, motherhood and legacy.
Bottom Line:
Rihanna isn’t just a musician — she’s a brand, an entrepreneur and a mother. With her business under scrutiny, her next steps in music, fashion and family are more critical than ever. Meeting expectations won’t just be about hits, but about impact across industries.