Once known as the queen of 2000s reality TV and red carpet paparazzi moments, Paris Hilton has proven she’s much more than a pretty face and a catchy catchphrase.
Today, she stands tall as a business mogul, global DJ, mother, and advocate, showing the world how to evolve while staying true to your brand.

Paris first captured hearts with The Simple Life, her iconic “That’s hot” catchphrase, and a lifestyle filled with glitz, chihuahuas, and pink velour.
But behind the scenes, she was building an empire. With over 19 product lines, a billion-dollar fragrance brand, and multiple successful business ventures, Paris has rebranded herself as a true entrepreneur.

In recent years, fans have seen a new side of Paris—softer, more personal, and fiercely protective of her story. She opened up about her traumatic experiences in her documentary This Is Paris and has since become an advocate for mental health and reform in youth care institutions.

Now a proud mother and wife, Paris is balancing motherhood with global DJ tours, fashion collabs, and content creation—all while maintaining that signature sparkle.
From “It Girl” to industry icon, Paris Hilton’s journey is the ultimate modern glow-up.