Even legends take Ls. But when one falls, another rises to lift him. 💯📉💎
When Snoop Dogg’s NFT-based music project, Tha NFT Chronicles, tanked earlier this year, critics laughed—but Eminem didn’t. Instead, he called his old friend and offered something more valuable than money: collaboration.
“We don’t all win the same way. But we always bounce back,” Eminem reportedly told Snoop.
Snoop’s project was an ambitious attempt to merge blockchain, music, and cannabis culture. But the rollout was messy, users couldn’t access their content, and the value of the NFTs plummeted in weeks.
Social media mocked the failure. But then came “Recovery Mode”—a surprise single featuring both legends reflecting on creative risk, ego, and resilience.
“I sold weed in the ’90s, now I sell coins / But lose a mil and I’m back makin’ real noise.” – Snoop
“Call it crypto or karma, I doubled down on my drama / Lost online, but found the mic like Dalai Lama.” – Eminem
The track climbed to the Top 20, and suddenly, Snoop’s project—while a business bust—became a cultural win.
Fans praised Eminem’s loyalty, showing that real friendship isn’t about chart positions—it’s about showing up when it matters.